No Skin off the Meter

cab-dash-meter-by-Trevor-Johnson-web

This week’s column for The Examiner is about making money off cold tourists … 

Each afternoon, when the summer fog rolls into The City, so thick it casts a shadow and blots out the skyscrapers downtown, I start looking for cold tourists.

Depending on my location, I prowl the usual hotspots: Fisherman’s Wharf, The Castro, Upper Haight, etc.

Clad in t-shirts, shorts and miniskirts, the shivering out-of-towners are always grateful to see a taxi emerge from the monolithic gloom. And I’m happy to be of service.

The best rides begin with a sense of mutual appreciation. Just as they’re relieved to escape the frigid mist, I’m thankful that plenty of people still come here expecting to find the same weather they left behind in Houston or Atlanta.

It allows me to trot out the frequently misattributed quote about the coldest winter… which pretty much guarantees a laugh. Does it even matter who actually coined the phrase? Or that many folks leave San Francisco thinking they got a ride from the wittiest cab driver around?

Besides entertaining my passengers with anecdotes about weather for manic depressives and bumbling the science behind the omnipresent fog in July and “Fogust,” I take advantage of any opportunity to sell San Francisco out of the back of my taxicab by suggesting a detour. Or two.

Read the rest here.

[photo by Trevor Johnson]

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